Although the restrictions are gradually being lifted, many of us are still spending more time on our computers, tablets, and cellphones than ever before. Our digital reliance is at an all-time high, whether it's to participate in a Zoom conversation with colleagues at work or to pass the time by online shopping on our phones.
Because most businesses can only offer a digital shop, your website is most likely your only means of brand representation. As a result, it's critical to your company's survival during these trying times.
Many businesses had to temporarily lock their doors during the pandemic to keep their employees and customers safe. Even if your business is currently closed, keep in mind that the internet is available 24 hours a day, seven days a week. Just because customers can't go into your business to make a purchase doesn't indicate demand has decreased or that they've stopped buying altogether; they've simply discovered a new means to do so.
A source for brand recognition
With the present pandemic, strolling down your local highstreet to shop isn't as simple as it once was. Customers are continuously looking for where they plan to make their next purchases by visiting Yahoo, Bing, Google, and other online search engines on a regular basis.
Make sure your company is well-represented at all times by having a website that is prominently shown on search engines, review sites, online directories, and other online locations where your company can be evaluated. Be sure to provide your street address, phone number, and email address in addition to your URL website address.
Other techniques of promotion are also made much easier with a website. As social media marketing continues to dominate the digital marketing landscape, having the ability to link back to a professional, user-friendly website with all the information a customer requires is invaluable!
Ease of access
Furthermore, if you plan to run ads (such as Facebook ads), you can send consumers to your website's digital store, a specific product, an information landing page, or whatever you think will produce the greatest results.
If you don't have a website, your competitors almost certainly will, which means you could be missing out on new clients or being at the top of your current consumers' minds. It is critical that no opportunities are lost, and the competitor gains an advantage, especially now that so many enterprises are operating online.
Websites that are designed with the user in mind may accommodate every type of consumer, whether they choose to call a phone number, speak with someone directly via live chat, or fill out a contact form. This makes handling customer service and providing the type of communication that your clients desire much easier.
Social media back up
You may cut customer support costs, save time and money, and provide much more information by offering answers to frequently asked questions in a FAQ (Frequently Asked Questions) section.
In the long run, this will foster great customer relations and allow you to collect client reviews and testimonials, which you can then publish on your website to boost your company's credibility.
Looking for a new website? We’re happy to help! - Stay competitive
We recognize that businesses are navigating through a difficult period, and we want to assist! Our marketing firm in Marietta, GA, can help you create a professional online presence to help you update your clients and keep up with competition, from building brand-new WordPress websites to optimizing or revamping your existing website.